"REVOlution has started": the first advertising campaign for REVO Insurance, on air from September 22nd

REVO's autumn advertising campaign will start on 22 September, with the airing of the Company's first commercial on the main SKY channels and a tight schedule of national and local daily and periodical press releases.

In particular, the spot highlights REVO's digital and innovative soul and the tone of voice used is calibrated to capture the attention of the target audience, i.e. SMEs and Professionals. The campaign, by creative agency SQUEE ADV, was created with the help of artificial intelligence, reflecting the identity and objectives of REVO, which makes technology in the service of simplification its main driver.

Marica Cammaroto, Communication & ESG Director of REVO, explained:

“It's time for a change of pace in our communications strategy, which is why we’ve focused on television's ability to create a strong and immediate connection with the public, enabling our brand to be recognised and remembered. In just a few seconds, we’re seeking to tell our target audience about the Company’s DNA, playing on the values that set us apart and the uniqueness of our offer”